Starbucks Costa Rica has a coffee farm on the slopes of the Poas Volcano, Hacienda Alsacia, which is at 30 minutes from the international airport in Alajuela in Costa Rica. And they have just announced that they will be developing a visitor center that will be receiving tourists in 2018.
Because of this, the coffee-growing practices are to be developed with Conservation International, that has radically improved yields by improving shrub health, which also allowed the company to verify and establish the best practices for coffee cultivation. These practices are dispersed throughout the world by leading global agronomic summits and through the company nine coffee grower production centers.
Hacienda Alsacia’s Global Research and Development Center has worked to develop hybrid coffee plants while collaborating with industry experts to directly counter the effects of climate change on the coffee industry, which has been increasing affected by the coffee rust blight, especially in Latin America. Back in 2015, Starbucks donated thousands of plants from five different coffee hybrids developed through its research to the Costa Rican Coffee Institute or ICAFE, as the company said.
The tourist center will allow visitors, from all around the world, to gain comprehension about the agronomy work that Starbucks has been doing and investing for two decades.
“This is a great opportunity to showcase what happens on coffee farms, so our customers understand the human touch and care behind every cup of coffee,”
said Cliff Burrows, chairman of Starbucks’ Siren Retail and Global Coffee Group.
“This visitor center will allow us to create a connection between the people who grow coffee, the role of our farm in helping them to ensure their economic stability, and the shops that roast and prepare coffee for our customers every day.”
The center will also take the visitor through the coffee production center. Everything from planting the shrub, to the processing of the freshly picked fruits, then the drying, roasting and a final preparation of the beans.
The Company, Starbucks, has offered the Costa Rican coffee since 1971, and back in 2004 opened their coffee grower support center.
Now, on March, 2017, Starbucks operates 11 stores in Costa Rica with its strategic partner, Premium Restaurants of America.
Starbucks Costa Rica has just launched a special edition, a single source coffee from Hacienda Alsacia sold exclusively in Costa Rica.
Their work in here is part of a global business that supports more than one million coffee growers and workers throughout the world, as said by Starbucks.
For us, at Premio DMC this is great news, as it gives a certain point of interest for participants to events to see a well-known company main roots, and provides us with a great excursion from next year on.
News.co.cr. (2017, 13 March 2017). Starbucks Costa Rica to Build Visitor Center at Its Poas Farm – Costa Rica Star News. [Weblog]. Retrieved 27 March 2017, from http://news.co.cr/starbucks-costa-rica-to-build-visitor-center-at-its-poas-farm/57857/
Retrieved and curated by Carlos S. Sáenz for Premio DMC.