ITB Berlin 2017, World’s Largest Travel Trade Show is concentrated on the ‘International Year of Sustainable Tourism for Development 2017’, for Premio DMC this is great news as sustainability is one of our top priorities.
26 halls fully booked – Around 10,000 exhibitors from 184 countries and regions – Visit Premio DMC at Hall 22.b / Booth #211.
The international tourism industry currently faces many challenges. Amid the latest geopolitical circumstance, holidaymakers have grown unsure about how safe it is to travel. From 8 to 12 March ITB Berlin 2017 will debate very controversial issues and on the eve of the 51st edition continues to maintain its strong market position. At the World’s Leading Travel Trade Show ® there is no sign that people’s lust for travel has declined. Once again, the 26 halls on the Berlin Exhibition Grounds are fully booked.
Over the course of five days, more than 10,000 companies from 184 countries will be represented on 1,092 stands covering 160,000 square metres and will be showcasing the global tourism industry’s latest products and trends.
Dr Christian Göke, Chief Executive Officer of Messe Berlin GmbH: ”As the world’s most important gathering place for the tourism industry, ITB Berlin above all brings people together. A million face-to-face meetings at ITB Berlin 2017 will do one thing in particular, and that is build trust, trust on which we increasingly depend in our business dealings, in a digitalized and globalised world that has become more and more difficult to understand.“
”As the world’s most important gathering place for the tourism industry ITB Berlin above all brings people together. A million face-to-face meetings at ITB Berlin 2017 will do one thing in particular, and that is build trust, trust on which we increasingly depend in our business dealings, in a digitalised and globalised world that has become more and more difficult to understand.“
The organisers again expect more than 100,000 international trade visitors as well as many thousand members of the public on the weekend, who will be able to book their holidays directly at the show.
There will be several activities dedicated to a great array of topics like Artifical Intelligence in the Travel Industry, safety issues and the impact in the industry, medical tourism. e-travel, LGTB travel and, of course, Sustainable Travel.
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‘Year of Sustainable Tourism’
The United Nations organisation UNWTO has declared 2017 the ’Year of Sustainable Tourism’.
The focus is on the economic, ecological and social aspects that represent the sustainability goals of the Agenda 2030. On Friday, 10 March at ITB Berlin2017, the ITB CSR Day will be setting the tone.
At the ITB Berlin Convention, high-ranking figures representing politics, science and business will discuss innovative concepts, examples of best practices and the economic prospects for sustainable tourism. The main topic this year will be ’Sustainable Food and Beverages in the Hotel Industry and at Tourism Destinations’. Besides the ITB Berlin Convention, numerous other events will also dwell on the topic of CSR. Thus, a wide range of papers and discussions on sustainability will be taking place again, mainly on the two stages in Hall 4.1.
The Year of Sustainable Travel for Premio DMC
For us, at Premio DMC the fact that UNTWO decided to focus this year in Sustainability is great news, as you might already know, for us that is a top priority.
In our sister company Camino Travel, they earned our “five leaves” of the Certificate of Sustainable Travel last year. As you can read here, this award is only given to the travel businesses that have very strict environmental practices, and in the case of Camino Travel and Premio DMC this goes beyond the practices that our trips perform and into a real and personal experience of all our collaborators, the office, transportation and tour guides.
As from the minute you step into our office you will notice the environmental drive, not only in recycling but real electric savings, community involvement and schools support. We know that the environment has to be a top priority for all humanity.
Premio DMC at ITB Berlin
This year, our Marketing Manager, Erika Kristaly will be at Hall 22.b / Booth #211. You are more than welcome to pass by to say hi and find more about Premio DMC and M&E.
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(2017). Itb-berlinde. Retrieved 7 March 2017, from http://www.itb-berlin.de/en/Press/PressReleases/News_39617.html?referrer=/en/Press/PressReleases/.
Curated by Olga Sáenz-Carbonell for Premio DMC. If you have any comments or questions on this article, please write to blogwriter@premiodmc